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Friday, 17 October 2025

Don’t Believe Everything You See

 






There are various videos going around about events happening in Gaza at the moment. Someone people I know have shared some of the more terrible videos online, and I asked some of these people, “How do you know that is real? It may be real it may not be. It might be AI.” One person responded, “I know a fake AI video when I see one.” I think we all like to think this is true, that we can spot a fake or AI image if we see one. But this is becoming something we all have to be less confident in. It is something that we have been collectively bad at for some time, and government's abilities to fake these videos and images are just getting more advanced.  

Israel have already been caught using fake images and videos to justify some of their actions in the war in Gaza. 972 Magazine reports,

“On Oct. 27, 2023, the Israeli army released an animated video claiming to reveal what lay beneath Al-Shifa Hospital, Gaza’s largest medical complex. It showed underground tunnels, bunkers, and a Hamas command room — all depicted through slick 3D graphics.

“That information is ironclad,” insisted Mark Regev, then-senior adviser to Prime Minister Benjamin Netanyahu, during an interview the same day on CNN. “It’s based on Israeli intelligence.”

Israel’s first raid on the hospital would not come until mid-November. But the narrative had already been set. The clip was pushed simultaneously across the army’s Telegram, Facebook, YouTube, X, and Instagram accounts. On Netanyahu’s own X profile, it drew tens of millions of views. Over the subsequent weeks, dozens of international outlets would rebroadcast it for their own audiences, invariably accompanied by Israel’s claim that the hospital served as Hamas’ “main operations base” in Gaza.

But no such base was ever discovered. Moreover, the command room featured in the video was not unique; it had already appeared more than a year earlier in another animation published by the Israeli army, illustrating what it said was a tunnel beneath a UN Relief and Works Agency (UNRWA) school in Gaza. The surrounding streets in the “Al-Shifa” video, meanwhile, were populated with storefronts from a commercial 3D asset pack — replete with fictional establishments like “Fabio’s Pizzeria,” “Andre’s Bakery,” and “Revolution Bike Shop.”

The “Al-Shifa” animation would become one of the most notorious examples of Israel’s new wartime communication strategy. It also marked the beginning of an accelerated phase of production within the IDF’s Spokesperson’s Unit: having published only a handful of 3D visualizations before October 7, the unit has since released dozens of similar videos depicting supposed terror sites in Gaza, Lebanon, Syria, and Iran.

A months-long investigation by +972 Magazine and Local Call together with the research collective Viewfinder, the Swiss network SRF, and the Scottish outlet The Ferret analyzed 43 animations produced by the Israeli army since October 7 and found that many contain serious spatial inaccuracies or prefabricated assets — sourced not from classified intelligence but rather from commercial libraries, content creators, and cultural institutions.

Interviews with soldiers involved in the production of these videos further illuminate how the army prioritizes the aesthetic value of the animations over their accuracy, while animators routinely embellish in order to emphasize a supposed threat. 

The outcome is a communications campaign that mimics the graphics of forensic reconstructions in pursuit of legitimizing military strikes on civilian infrastructure. And as most of the sites depicted in the army’s animations remain inaccessible to journalists and researchers, and many have been blown up or demolished, Israel’s illustrated allegations effectively defy verification…

The Israeli army presents these videos as intelligence-derived illustrations. But in reality, many of the environments they depict are, at least in part, borrowed from artists far removed from the battlefield.

Our analysis of the army’s animations found that more than half contained 3D assets taken from third-party sources. Over 50 different third-party assets were identified in total, which were replicated hundreds of times across animations of sites ranging from Gaza to Iran.

A parking lot from Washington state, scans from a boat-building workshop in Scotland, and commercial storefront kits from the video game industry — all of these have been inserted, without credit, into animations presented as “illustrations” of Hamas bunkers or Iranian weapons facilities…

“What is especially troubling, however, is how such fabricated content is uncritically accepted and amplified by mainstream media outlets,” Elyan continued. “Much of this material consisted of outright falsehoods — for instance, the widely circulated animation alleging that Hamas operated a command centre beneath Al-Shifa Hospital. No such facility was found, but [this claim] was used to destroy almost the entire healthcare system in Gaza.”[1]

We modern human beings are fascinating. We simultaneously know that there is an incredible history of wartime propaganda. We also know that film crews and producers are able to basically create anything on the screen they desire. We also know the ability to create these images, or film scenes to be used for propaganda, have never been more capable. Yet, at the same time we often readily believe what we see.

My favourite example of how fake what we see in the media is comes from a journalist who went on their first reporting gig in a war zone. He noticed most of the film crews and journalists on the bus with him were carrying jerrycans. He thought this must have been part of the insurance for making sure they did not get stuck in the war zone. He was wrong. After not too long the bus stopped at a burnt out car far from the warzone. He saw a film crew go up to the car, pour petrol on it, and then report as if they were in the warzone. If I remember correctly they even got the guards to fire some rounds in the air. He knew from that moment on how much of what he saw was fake. I never forgot this account.

We are quick to think the other side is presenting false messages. But the truth is that lies and deception are basic elements of warfare. Not just modern warfare, but all warfare. In the modern age though, one of the core components to justifying warfare is keeping the populations of your own country and allied countries on your side. If you don’t, a public outcry can lift up that can make it hard for your government to achieve its war aims. Hence, nations are hit with massive levels of misinformation and disinformation.

Israel may have been caught doing this, but I would not single them out in this regard. This is something we should expect to see from every side in warfare. We should be especially sceptical when these videos purport to justify long held narratives or are used to justify doing things which are general considered wrong, or against international law. When we see such videos or images we should refuse to accept them as credible until solid forensic evidence has been provided for claims.

I once thought that everybody had learnt this lesson because of the debacle that was the 2003 War in Iraq. I thought that we had all learnt as a society how to spot the lies. But I now see, most people learnt nothing. And many people fall for the exact same kind of lies they told to justify that unjust war. This I find remarkable. I now see people all over my social media feeds pushing clear war propaganda of their own free will. People who should know better, people I know did know better on other issues. We human beings are simply so susceptible to constant messaging it can cause us to lower our defences even on issues where we once saw through the governments lies.

This article is not really meant to be seen as a criticism of Israel, either. Governments will deceive during war, especially when they want to do something immoral or that is generally considered distasteful. We should know this. The criticism really is for the rest of us who keep falling it. Stop. If we stop believing their lies, we might just disempower them in some way.

Something to consider at least.

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